Belle D'amour
Belle D’amour is a luxury swimwear and resortwear brand specializing in handmade women’s apparel, swimwear, lingerie, and leather handbags. Known for its sensual craftsmanship and timeless elegance, Belle D’amour blends high fashion with artisanal detail. Our role was to redesign the brand’s visual identity as part of its future rebranding campaign.
Date
November 2024
Project
Visual Identity, Brand Design
Challenge & Approach
The goal was clear: express luxury in every detail. Belle D’amour needed a refined identity that matched the quality behind each handcrafted piece. The challenge was to distill sensuality, craftsmanship, and elegance into a cohesive visual system.
We crafted a bold yet graceful Double B monogram as the centerpiece, paired with a clean, elegant logotype. This became the foundation for a visual identity built around balance, symmetry, and subtle sophistication.
Design & Result
The identity uses a monochromatic palette of black, grey, and white to convey timelessness and confidence. The Double B mark is used across patterns and packaging, creating visual consistency and recognizability.
With Wotbbi’s creative direction, Belle D’amour now projects a distinct aura of quiet luxury; ready to stand out in the high-end fashion space with elegance and intention.
