Bledroy
BledRoy is a streetwear brand shaped by the rawness of hip-hop culture and the symbolism of blood, loyalty, sacrifice, and survival. It’s made for those who live with intensity and wear it with pride. Our role was to build a bold visual identity and a series of apparel graphics that reflect BledRoy’s unapologetic spirit.
Date
July 2024
Project
Visual Identity, Apparel Design
Brand Direction
We built BledRoy’s identity around contrast, impact, and symbolism. A deep red-and-black palette sets the tone, supported by distorted typography and custom graphic elements. The King logo mark adds a subtle layer of meaning; a nod to self-rule and inner dominance without overshadowing the brand’s core visuals.
Design Execution
The design system is loud, graphic, and built for wearability. Apparel designs feature bold motifs and layered textures, drawing from themes of strength and defiance. Every visual element was made to resonate with a like-minded audience that values presence over polish.
Result
BledRoy now carries a distinct visual identity that matches its message: bold, visceral, and rooted in culture. With Wotbbi’s creative direction, the brand stands ready to make its mark in the streetwear scene.