Brand Visual Identity Campaign for Starting Brands
Brand Visual Identity Campaign
for starting brands
This is your brand's visual universe.
In fashion, visuals aren't optional; they are the product. Your brand's look is your leverage, your language, and your legacy.
This campaign transforms your brand's strategy into a tangible, unmistakable identity. It's a cohesive system that lives across every platform, every post, and every product.
We obsess over every detail, from the curve of a letter to the weight of your color palette, so when people see your brand, they feel its power.
We design full visual systems that make your brand undeniable.
What's Included
Here's an overview of the key elements we design as part of this campaign:
Full Logo System
A custom logo suite that includes a primary mark, monogram, and variations tailored for everything from packaging and tags to web and social media.
Typography System
A unique font pairing and typographic hierarchy tested for every use case, ensuring your brand's voice is heard before a word is even read.
Color Language
A strategic brand color palette with core, accent, and background tones built for emotional impact and versatility.
Visual Language & System
The creation of your brand's unique visual grammar, including signature elements like layout grids, lines, shapes, and iconography.
Art Direction Guide
Custom guidelines for photography and styling, from mood boards to lighting preferences, to capture your brand's aesthetic world.
Social Aesthetic Foundation
Conceptual design direction for your social media presence, tailored for a cohesive look across your grid and reels.
Packaging & Unboxing Direction
Initial designs for key physical touchpoints like hang tags, dust bags, and shipping boxes, focused on how your brand feels in someone's hands.
Brand Texture & Motion Concepts
Exploration of branded textures and motion graphics for animated logos or reveal sequences, perfect for digital content.
Brand Guidelines Document
A comprehensive PDF manual that outlines your entire visual identity system, empowering you and your team to execute flawlessly.
Deliverables
You will receive all final files for print, web, vector, and raster formats, along with:
• Primary Logo and Full Alternate Logo Set.
• Color Palette with usage notes and codes.
• Font Pairings and Usage Guidance.
• Grid System and Layout Rules.
• Social Template Concepts.
• Branded Packaging Concepts (mockups and files).
• Photo Art Direction Board.
• Iconography, Graphic Assets, and Treatments.
• Optional Textures or Motion Concepts.
• Brand Guidelines PDF.
Why It's Worth It
We don’t copy trends. We build branded worlds, visual systems that allow you to operate like a true fashion house, not just a label.
Our work is a clinical, surgical approach to detail.
In the world of fashion, perception isn't an afterthought. It's the ultimate power play.
Add-Ons
• Social Media Design Pack: A full kit of branded templates.
• Packaging Suite: Production-ready files for all packaging elements.
• Brand Launch Lookbook: Design and layout of a digital or print lookbook.
• Motion Logo Animation: An animated brand intro for digital content.
• E-Commerce Visual Pack: Branded templates for product cards and headers.