From Thread to Throne

Ashen

Creating a visual identity shaped by raw street culture.

Ski mask designed by Wotbbi for Ashen, a streetwear fashion brand, as part of its branding.

Project Year

2021

Primary Market

United Kingdom

Project Status

Completed

Brand Status

Launched

Scope

Visual Identity

Packaging Design

Brand Materials

Creative Direction

About Ashen

Ashen was a streetwear concept built around bold visual expression, underground culture, and uncompromising attitude. Wotbbi developed the logo, packaging, and supporting brand assets that defined its identity.

Logo designed by Wotbbi for Ashen, a streetwear fashion brand, as part of its branding.
Packaging designed by Wotbbi for Ashen, a streetwear fashion brand, as part of its branding.
Ski mask designed by Wotbbi for Ashen, a streetwear fashion brand, as part of its branding.
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