Claatti
Claatti is a luxury streetwear brand born from the collision of raw culture and refined fashion. Its vision: to merge the unapologetic energy of streetwear with the elegance, materials, and discipline of true luxury design. Our role was to create a branding system that doesn’t sit between these two worlds but confidently owns both.
Date
July 2024
Project
Brand Strategy, Visual Identity, Brand Design
the challenge
Streetwear thrives on boldness, creativity, and graphic storytelling. Luxury, on the other hand, is quiet, minimal, and emotional. Claatti set out to do what most brands avoid: blend the extremes into a single, seamless identity.
The challenge wasn’t just aesthetic; it was cultural. How do you speak to two mindsets without diluting either?
The Insight
Most brands pick a side. Streetwear leans on hype and graphics. Luxury trades on legacy and restraint. Claatti’s power would come from refusing to choose.
Our insight: true modern luxury isn’t about exclusion anymore; it’s about fusion. Streetwear has earned its place at the high-fashion table, and Claatti is what that future looks like.
Our Approach
We built Claatti as a fashion brand that signals status, rebellion, and craft. The brand voice is assertive but elevated. Visually, we blended ornate details, floral patterns, gold accents with bold graphic language that feels rooted in street culture.
The identity system was designed to provoke emotion while signaling refinement. It’s loud in concept, but rich in execution.
Design
The logo feels like a signature: personal, stylish, and unmistakably premium. The deep red and gold palette evokes wealth and heat, while the floral textures nod to classic luxury in an unapologetically modern way.
We used these elements across packaging, digital, apparel graphics, and campaigns to create a layered identity: expressive, lush, and unmistakably Claatti.
Result
Claatti emerged as a statement brand: not chasing trends, but defining new ones. It doesn’t play by the rules of luxury or streetwear; it rewrites them.
With Wotbbi’s direction, Claatti would soon enter the market as a new standard for fashion brands looking to fuse attitude with elegance.