Dazzle
Dazzle is a classic luxury womenswear brand dedicated to bringing refined elegance and exceptional craftsmanship to modern wardrobes. Rooted in timeless beauty and the finest materials, Dazzle doesn’t follow trends; it embodies enduring sophistication. Our role was to craft a visual identity that would reflect this ethos across every touchpoint.
Date
June 2024
Project
Visual Identity, Brand Design
The Challenge
Luxury in womenswear is deeply visual. It’s not enough to say premium, the brand must look and feel premium at every glance.
Our challenge was to design a brand identity for Dazzle that could seamlessly translate across print, packaging, digital, and product without losing its elegance or exclusivity.
The Insight
Luxury isn’t loud, it’s intentional. For Dazzle to stand out, it needed a visual language built not on extravagance, but on restraint, balance, and clarity. In a market saturated with flashy attempts at glamour, true luxury whispers with confidence.
Our Approach
We focused on timeless elements; symmetry, symbolism, and simplicity.
The centerpiece of the identity is the iconic double-Z logo mark: one Z mirrored to form a frame, enclosing a diamond at its center. This motif became more than a logo it evolved into a visual signature used across patterns, prints, and accessories.
Design
The logo is elegant and symbolic, expressing strength and grace in equal measure. The custom color palette; rich, muted golds and sophisticated neutrals was chosen to evoke a sense of luxury and calm. Typography is classic with a modern edge, supporting the brand’s dual nature: graceful yet confident. Every element was designed for harmony, from packaging to campaign visuals.
Result
Dazzle now stands as a refined expression of modern femininity and timeless luxury. With Wotbbi’s design direction, the brand exudes premium quality across every detail becoming a complete and cohesive identity ready to own its space in high fashion.