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Merlenne

Redefining what modern luxury feels like.

Standing model photoshoot by Wotbbi for Merlenne, a luxury womenswear brand, as part of its fashion branding showcase.

Project Year

2026

Primary Market

Bulgaria & Europe

Project Status

In Progress

Brand Status

Established

Scope

Brand Strategy & Positioning Refinement

Visual Identity Refinement

Brand Messaging & Storytelling

Brand Materials

Creative Direction

Growth Strategy

Growth Roadmapping

Content & Storytelling

Digital Experience Refinement

About Merlenne

Merlenne is a luxury womenswear brand built around timeless elegance and refined craftsmanship. Wotbbi partnered with the brand to strengthen its strategic foundation, evolve its identity, and support its next stage of growth.

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