Project Year
Womenswear/Luxury
Merlenne
Redefining what modern luxury feels like.
2026
Primary Market
Bulgaria & Europe
Project Status
In Progress
Brand Status
Established
Scope
Brand Strategy & Positioning Refinement
Visual Identity Refinement
Brand Messaging & Storytelling
Brand Materials
Creative Direction
Growth Strategy
Growth Roadmapping
Content & Storytelling
Digital Experience Refinement
About Merlenne
Merlenne is a luxury womenswear brand built around timeless elegance and refined craftsmanship. Wotbbi partnered with the brand to strengthen its strategic foundation, evolve its identity, and support its next stage of growth.
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