From Thread to Throne

Merlenne

Redefining what modern luxury feels like.

Standing model photoshoot by Wotbbi for Merlenne, a luxury womenswear brand, as part of its fashion branding showcase.

Project Year

2026

Primary Market

Bulgaria & Europe

Project Status

In Progress

Brand Status

Established

Scope

Brand Strategy & Positioning Refinement

Visual Identity Refinement

Brand Messaging & Storytelling

Brand Materials

Creative Direction

Growth Strategy

Growth Roadmapping

Content & Storytelling

Digital Experience Refinement

About Merlenne

Merlenne is a luxury womenswear brand built around timeless elegance and refined craftsmanship. Wotbbi partnered with the brand to strengthen its strategic foundation, evolve its identity, and support its next stage of growth.

Logo designed by Wotbbi for Merlenne, a luxury womenswear fashion brand, as part of its visual identity.
Brand colors designed by Wotbbi for Merlenne, a luxury womenswear brand, as part of its visual identity.
Visual identity designed by Wotbbi for Merlenne, a luxury womenswear brand, as part of its fashion branding.
Visual identity image 3 designed by Wotbbi for Merlenne, a luxury womenswear brand, as part of its fashion branding.
Visual identity image 2 designed by Wotbbi for Merlenne, a luxury womenswear brand, as part of its fashion branding.
Visual identity image 4 designed by Wotbbi for Merlenne, a luxury womenswear brand, as part of its fashion branding.
Clothing mark designed by Wotbbi for Merlenne, a luxury womenswear brand, as part of its fashion branding.
Clothing mark 2, designed by Wotbbi for Merlenne, a luxury womenswear brand, as part of its fashion branding.
Background stand designed by Wotbbi for Merlenne, a luxury womenswear brand, as part of its runway branding.
Logo designed by Wotbbi for Merlenne, a luxury womenswear brand, as part of its fashion branding showcase.
Shopping bag designed by Wotbbi for Merlenne, a luxury womenswear brand, as part of its fashion branding.
Shopping bag 2, designed by Wotbbi for Merlenne, a luxury womenswear brand, as part of its fashion branding.
Packaging box designed by Wotbbi for Merlenne, a luxury womenswear brand, as part of its fashion branding.
Packaging box 2 designed by Wotbbi for Merlenne, a luxury womenswear brand, as part of its fashion branding.
Shoe box designed by Wotbbi for Merlenne, a luxury womenswear brand, as part of its fashion branding.
Shoe box 2, designed by Wotbbi for Merlenne, a luxury womenswear brand, as part of its fashion branding.
Ring box designed by Wotbbi for Merlenne, a luxury womenswear brand, as part of its fashion branding.
Business card 2, designed by Wotbbi for Merlenne, a luxury womenswear brand, as part of its branding.
Business card designed by Wotbbi for Merlenne, a luxury womenswear brand, as part of its branding.
Hang tag designed by Wotbbi for Merlenne, a luxury womenswear brand, as part of its fashion branding.
Hang tag 3, designed by Wotbbi for Merlenne, a luxury womenswear brand, as part of its fashion branding.
Hang tag 2, designed by Wotbbi for Merlenne, a luxury womenswear brand, as part of its fashion branding.
Logo on zipper designed by Wotbbi for Merlenne, a luxury womenswear brand, as part of its fashion branding showcase.
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