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Activewear

Phlo

Building the future of African performance apparel.

Shopping bag designed by Wotbbi for Phlo, an African activewear brand, as part of its branding project.

Project Year

2026

Primary Market

Nigeria

Project Status

Completed

Brand Status

Pre-Launch

Scope

Brand Strategy & Positioning

Visual Identity

Brand Messaging & Storytelling

Website Design & Development

Brand Materials

Creative Direction

Launch Strategy

Growth Strategy

Growth Road Mapping

Content & Storytelling

Digital Experience

Website

View Live Website View Live Website

About Phlo

Phlo is a performance apparel brand created for a new generation of African athletes. Wotbbi built the brand from the ground up, developing its strategy, identity, digital experience, launch foundation, and long-term growth direction.

Logo designed by Wotbbi for Phlo, an African activewear brand, as part of its branding project.
Logo on billboard designed by Wotbbi for Phlo, an African activewear brand, as part of its branding showcase.
Branded sneakers designed by Wotbbi for Phlo, an African activewear brand, as part of its branding project.
Branded shirt designed by Wotbbi for Phlo, an African activewear brand, as part of its branding showcase.
Branded cap designed by Wotbbi for Phlo, an African activewear brand, as part of its branding project.
Branded sports bra designed by Wotbbi for Phlo, an African activewear brand, as part of its branding project.
Branded boxing bandages designed by Wotbbi for Phlo, an African performance apparel brand, as part of its branding showcase.
Boxing gloves designed by Wotbbi for Phlo, an African performance apparel brand, as part of its branding showcase.
Branded water bottle designed by Wotbbi for Phlo, an African activewear brand, as part of its branding showcase.
MMA Gloves designed by Wotbbi for Phlo, an African activewear brand, as part of its branding showcase.
Branded women sports set designed by Wotbbi for Phlo, an African activewear brand, as part of its branding showcase.
Branded shirt designed by Wotbbi for Phlo, an African activewear brand, as part of its branding showcase.
Branded cropped hoodie designed by Wotbbi for Phlo, an African activewear brand, as part of its branding showcase.
Branded hat designed by Wotbbi for Phlo, an African activewear brand, as part of its branding showcase.
Branded socks designed by Wotbbi for Phlo, an African activewear brand, as part of its branding.
Stickers designed by Wotbbi for Phlo, an African activewear brand, as part of its branding showcase.
Bandana designed by Wotbbi for Phlo, an African activewear brand, as part of its branding project.
Poster designed by Wotbbi for Phlo, an African activewear brand, as part of its branding project.
Poster 2, designed by Wotbbi for Phlo, an African activewear brand, as part of its branding project.
Hang tags designed by Wotbbi for Phlo, an African activewear brand, as part of its branding project.
Hang tag designed by Wotbbi for Phlo, an African activewear brand, as part of its branding project.
Model standing with her back to camera, designed by Wotbbi for Phlo, an African activewear brand, as part of its branding project.
Model standing, designed by Wotbbi for Phlo, an African activewear brand, as part of its branding project.
Magazine designed by Wotbbi for Phlo, an African activewear brand, as part of its branding showcase.
Billboard designed by Wotbbi for Phlo, an African performance apparel brand, as part of its branding.
Shopping bag designed by Wotbbi for Phlo, an African activewear brand, as part of its branding project.
Shopping bag image 2, designed by Wotbbi for Phlo, an African activewear brand, as part of its branding project.
Baller bands designed by Wotbbi for Phlo, an African performance apparel brand, as part of its branding showcase.
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