Vulsro
Vulsro is a technology-powered activewear startup on a mission to engineer apparel that enhances performance while embodying elegance and design sophistication. Our role was to translate this ambitious vision into a brand that exudes power and prestige. Not just to compete in the saturated activewear market, but to rise above it.
Date
March 2025
Project
Brand Strategy, Visual Identity, Brand Design
The Challenge
In a saturated activewear market where brands look and sound nearly identical, Vulsro aimed higher. They wanted performance and elegance, function and prestige. Our challenge was to develop a fashion brand identity that delivered both without compromise.
The Insight
The activewear category is noisy. Legacy sportswear brands dominate with outdated visuals, and new entrants often mimic them. To stand out, Vulsro needed a distinct brand built on clarity, restraint, and controlled power. The market didn’t need another athletic label it needed a new benchmark.
Our Approach
We crafted a brand positioning rooted in agility, precision, and prestige. Taking cues from the panther as a symbol of elegance in motion. Every decision, from naming to brand voice to the visual system, was made to communicate intention, not noise. The result: a fashion branding system engineered for high-performance appeal.
Design
We designed a logo that feels sharp, symbolic, and immediate. A proprietary color palette that stands out and suggests mystery and motion. Typography that balances strength with architectural elegance. Every brand touchpoint; packaging, tags, digital, campaign was built to be cohesive, striking, and unmistakable.
Result
Vulsro now owns a space few activewear brands even attempt to claim: powerful, premium, and fashion-forward. From strategy to execution, Wotbbi delivered a brand designed to lead, not compete.